Flora Baik

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Explore Past Projects

UX/UI
Design

Product & User
Analytics

Team Enablement

About Me

I am an end-to-end product designer currently based in New York City. I am industry agnostic, but have spent the last 5 years in the advertising technology. When I’m not designing, I am hanging out with my baby boy, learning to play volleyball, hosting a game night, or reading a good book.

Experience
8 Years
Speciality
Impact Measurement & Workshop Design
Education
BS in Labor Economics
Current Location
New York, USA
Places Lived
Seoul, S Korea
Pretoria, S Africa
Currently also
Adjunct Lecturer at Pratt Institute (NY)

My work in numbers

25+
Projects Completed
2
Design System Mgmt
50+
Students Helped

Selected projects to share

Here’s a glimpse into some fun and meaningful projects I’ve been part of. Happy to share full case studies or other work on request.

Monetization Tool for App Developers

0 → 1
Advertising
SaaS
Wep Application

Fueling More Data-Driven Decisions

Team Enablement
Product & User Analytics
Measuring Success

Auction Dashboard

0 → 1
Data Visualization
Reporting

Design System Set Up & Management

Mobile App
Dating & Community
Workflow Efficiency

Coming Soon

AI
Design System
Design Sprint

My philosophy

The frameworks or mantras that help shape how I work in each area.

In design
There is beauty in simplicity.
Creativity is just connecting things.
In research
What gets measured, gets managed.
Innovation is saying "no" to 1,000 things.
In teaching & facilitating
If you want to go fast, go alone. If you want to far, go together.
While we teach, we learn.

Skills to highlight

Want to work together?
UX/UI Design
Web & App Design
Wireframing
Prototyping
Visual Design
Design System Mgmt
Storytelling & Presentation
User Research & Strategy
User Interviews
Competitive Analysis
Synthesis
User Testing
Measurement
Product & User Analytics
Journey/System Mapping
Heuristics Evaluation
Teaching & Facilitating
Design Sprints
Curriculum Design
Team Alignment Workshops
Cross-functional Retrospective
Personal Development

The path I’ve taken

PubMatic
2020 - Present

Lead Product Designer

Designing digital products for global clients, focusing on usability, clarity, and clean visuals.

New York, USA
Full-Time
Pratt Institute
2022 - Present

Adjunct Lecturer

Led design projects from concept to launch, mentoring junior designers and teams.

New York, USA
Part-Time
United Young
2025 - Present

Design System Manager

Set up and manage current design system from existing wireframes

Remote
Part-Time
DesignLab
2021 - 2023

UX Mentor

Reviewed designs and mentored career changers through a series of full and part time UX bootcamp.

Remote
Part-Time
Solve Finance
2020 - 2022

Founding Product Designer

Designed engaging user interactions for complex web and mobile app products worldwide.

Brooklyn, USA
Part-Time
Vernalis Design Studio
2019 - 2020

Product Designer

Design and built enterprise solutions for clients (Ernst & Young, KPMG, NHL, MLB)

New York, USA
Full-Time
Good Journey
2016 - 2018

Start Up Co-founder

E-learning & workshop-based platform to encourage more sustainable shopping.

Remote
Full-Time
Oracle
2013 - 2015

Sales & Client Services Manager

Inbound and outbound sales for Human Capital Management software.

San Francisco, USA
Full-Time