Hi, I'm Flora, a lead product designer. I ask the questions others skip––and solve problems by zooming out zooming out before diving in.
Selected Projects
Monetization Tool for Mobile App Developers
Standalone platform to set up their monetization strategy self-serve
Pubmatic ◦ Web App ◦ 2024
Leveraging User Data for Project Success
Enabling the team to better utilize user behavioral data for product decisions
Pubmatic ◦ Team Maturity ◦ Ongoing
Dashboard Creation
Empowering publishers to accurately view dashboard numbers based on context
Pubmatic ◦ Dashboard ◦ 2023
Testimonials from...
“She challenged me to think critically about difficult problems, and asked questions that helped me to better articulate my ideas and design decisions. She is the kind of mentor and teacher who truly cares about her students succeeding.”
“She’s as much in the details as she is able to paint the bigger picture. Her breadth of knowledge, passion and candidness is what helped prepare me as a designer.”
"Flora is generous and always has my best interest."
"Her design thinking is sharp, user-centered, and always backed by thoughtful collaboration. Beyond her talent, she brings an infectious positive attitude and a generous, team-oriented spirit that makes every project better.”
Jasmine Rodgers, Director of Product Marketing
"Flora was instrumental in improving our product adoption measurement. She helped transform a weakness in the company into a strength."
"What I value most is how she communicates her thinking clearly to everyone as well as the way she challenges initial ideas."
"Flora is the product designer most product managers hope to collaborate with. She is always asking “why”, constantly seeks out more knowledge, and challenges established convention."