Flora Baik

Hello! I’m an impact-focused product designer.

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Explore Past Projects

UX/UI
Design

Product & User
Analytics

Team Enablement

Designing simple user experiences by thoughtful planning.

About Me

I am an end-to-end product designer currently based in New York City. I am industry agnostic, but have spent the last 5 years in the advertising technology. When I’m not designing, I am hanging out with my baby boy, learning to play volleyball, hosting a game night, or reading a good book.

Experience:
8 Years
Speciality:
Impact Measurement & Workshop Design
Education:
BS in Labor Economics
Current Location:
New York, USA
Places Lived:
Seoul, S Korea
Pretoria, S Africa
Currently also:
Adjunct Lecturer at Pratt Institute (NY)
More on my LinkedIn

My philosophy

Sharing the frameworks in which I operate each bucket of work

View Experience
In design
There is beauty in simplicity.
Creativity is just connecting things.
In research
What gets measured, gets managed.
Innovation is saying "no" to 1,000 things.
In teaching & facilitating
If you want to go fast, go alone. If you want to far, go together.
While we teach, we learn.

Take a look at my works

Peruse a few of my favorite projects!

Skills to highlight

Want to work together?
UX/UI Design
Web & App Design
Wireframing
Prototyping
Visual Design
Design System Mgmt
Storytelling & Presentation
User Research & Strategy
User Interviews
Competitive Analysis
Synthesis
User Testing
Measurement
Product & User Analytics
Journey/System Mapping
Heuristics Evaluation
Teaching & Facilitating
Design Sprints
Curriculum Design
Team Alignment Workshops
Cross-functional Retrospective
Personal Development

The path I’ve taken

Key moments 
in my career.

PubMatic
Oct 2020 - Present

Lead Product Designer

Designing digital products for global clients, focusing on usability, clarity, and clean visuals.

New York, USA
Full-Time
Pratt Institute
Apr 2022 - Present

Adjunct Lecturer

Led design projects from concept to launch, mentoring junior designers and teams.

New York, USA
Part-Time
United Young
May 2025 - Present

Design System Manager

Set up and manage current design system from existing wireframes

Remote
Part-Time
DesignLab
Feb 2021 - May 2023

UX Mentor

Reviewed designs and mentored career changers through a series of full and part time UX bootcamp.

Remote
Part-Time
Solve Finance
Dec 2020 - Jan 2023

Founding Product Designer

Designed engaging user interactions for complex web and mobile app products worldwide.

Brooklyn, USA
Part-Time
Vernalis Design Studio
Jun 2019 - Oct 2020

Product Designer

Design and built enterprise solutions for clients (Ernst & Young, KPMG, NHL, MLB)

New York, USA
Full-Time
Good Journey
Aug 2016 - Mar 2018

Start Up Co-founder

E-learning & workshop-based platform to encourage more sustainable shopping.

Remote
Full-Time
Oracle
Jul 2013 - Nov 2014

Sales & Client Services Manager

Inbound and outbound sales for Human Capital Management software.

San Francisco, USA
Full-Time

My work in #s

25+
Projects Completed
2
Design System Mgmt
50+
Students Helped