Hi, I’m Flora - I transform complex challenges into clear, actionable solutions, while always having an eye for fostering growth and collective achievement.

ABOUT
Who I am
NOW
What I am up to
WHERE
New York City
Selected Projects

Help Mobile App Developers Make $$$

A standalone platform to set up their monetization strategy

SaaS
Web App
0 → 1
Product Strategy
User Research
Visual Design

Better Leverage Behavior Analytics

Enabling the team to make better product decisions

User Analytics
Cross-functional Collaboration
Stakeholder Management
Team Enablement

Monitor Auctions via Dashboards

Empowering publishers to accurately view dashboard numbers based on context

SaaS
Dashboard Design
User Testing
Testimonials from...
Former Students
Teammates
Product Managers
“She challenged me to think critically about difficult problems, and asked questions that helped me to better articulate my ideas and design decisions. She is the kind of mentor and teacher who truly cares about her students succeeding.”
Christina Hui @ Nike
“She’s as much in the details as she is able to paint the bigger picture. Her breadth of knowledge, passion and candidness is what helped prepare me as a designer.”

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Ilonah Pelaez @ GitLab
"Flora is generous and always has my best interest."





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Loren Lin @ NYFA
"Her design thinking is sharp, user-centered, and always backed by thoughtful collaboration. Beyond her talent, she brings an infectious positive attitude and a generous, team-oriented spirit that makes every project better.”
Jasmine Rodgers, Director of Product Marketing
(Coming soon)



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Ling-Yun Tang, Senior UX Researcher
"Flora was instrumental in improving our product adoption measurement. She helped transform a weakness in the company into a strength."
Ryan Gauss
"What I value most is how she communicates her thinking clearly to everyone as well as the way she challenges initial ideas."
Antoine Gaulupeau
"Flora is the product designer most product managers hope to collaborate with.  She is always asking “why”, constantly seeks out more knowledge, and challenges established convention."
Daniel Mui
Other Projects
Psychology Fundamentals x UX
For my students to learn terms & see examples
Reading
What I've read & reading
LET'S CHIT CHAT ☺
Email
Linkedin
Resume